Situated on the beautiful Black Sea coast the town of Byala is a small traditional Bulgarian settlement. It is situated 50 km south of Varna and 70 km north of Burgas in a semi-mountainous region in the easternmost branches of Stara Planina.

Byala's economy is based mostly on tourism and agriculture, including viticulture. There are several hotels, camping areas and beaches. There locals are trying to develop village tourism, which is believed to be interesting to foreigners. Nature landmarks outside Byala inslude Karadere, one of Bulgaria's last remaining wild beaches with pristine dunes and freshwater wetlands, and the White Cliffs.

The town of Byala is very well developed and is still developing. There are many new hotels, restaurants, private homes, resorts and other attractions. Byala has the perspective to become one of the most desirable places for vacation and business investments.